Hello, my name is Cindy. I love to shop. I like nothing better than calling my friends on the phone and arranging a trip to the local mall. It has all the shops you could dream of. When I first started to visit the mall, I would often end up paying full price for everything I purchased. I spent a lot of money and my husband was never very pleased when he opened our credit card bill. However, all that changed when my friend Sandy taught me how to get the best deals and discounts both in-store and online. I decided to start this blog to help others who love to shop.
For people who are looking to grow their craft business into a true retail business, craft markets can be a great way to build brand awareness and increase sales to help move their business to the next level. It's important to run your craft business in a professional way even if you are still at an early stage of your business growth.
Use professional point-of-sale equipment
When you are selling at craft markets it can be very useful to be able to take payments by cards as Australian consumers have been very eager to take up both credit card and EFTPOS (electronic transfer at point of sale) payments. By taking these payments you can help to capture customers who don't have cash on them at the moment. Additionally, there is a significant body of study that suggests that people who use a credit card for their payments end up spending more than people who pay with cash. While the mechanism behind this fact is not fully understood, it can be very useful for hobbyists who are looking to maximise their sales.
There is a range of low-cost and easy-to-use point-of-sale payment options that can be plugged directly into your phone or tablet. These options can be a great way to receive payments as they allow money to hit your account directly, whilst many bank-issued point-of-sale equipment devices use systems that involve traditional clearing terms and you can end up waiting a few days before you see the money.
Pass on your online sales details
If people bring your products home, other potential customers such as their family and friends may ask about the products and look for a place that they can buy the product. It's important to have some promotional materials to pass on that can be communicated to prospective customers. This could include a business card with a promotion code that the customer could pass on (that also has a discount for the original customer) or a free and useful product that could be used such as a pen or umbrella. Whatever you choose, make sure it aligns with your products and brand. Directing people to your website can help to build your business.
If you are looking to elevate your hobby business to the next level, it's important to choose the right point-of-sale software and equipment so you can maximise your current client base and continue to help it grow.Share
30 November 2016